LE CRÉDIT AGRICOL_ GIVES ITS “E” TO “LES BLEUES”
In French, even though the names of the women’s and men’s teams are pronounced the same, they’re written differently.
But merchandise with “Les Bleues” written on it is nowhere to be found. That’s why the team’s oldest partner had to act.
Copywriters : Aklan Garcia, Benjamin Dubos
Art Directors : Alice Mounoury, Anthony Tavares